SEO is Dead’ has been a popular buzzword phrase many times over the past few years. But why? What does this mean?

 

All it means is that some people simply lost touch with the ever-changing personality of SEO algorithms. SEO is not dead, nor can it die. Instead it has stood by its name and has been adapting, as great things do, to become the most optimised version of itself up to date.

Machine learning and close user experience observation has helped Google algorithm geniuses depict better ways to index and rank website pages for the greater good of the the user.

Let’s look at some of the factors that made people think SEO was dying:

In April 2012, Google rolled out the Penguin update, which caused a large amount of websites to drop in rankings quite drastically. Their target: unfair link building. Suddenly, this technique that specialists had been following for years, was no longer helping them. So did SEO die here? No. All that happened was the geniuses behind SEO made the ethical decision to kill black hat tricks, thereby remaining loyal to both the users and the website owners. Since SEO is organic, it was decided that buying bulks of links to support your ranking was no longer an option.

The Hummingbird algorithm of 2013 also had a few SEO specialist questioning the direction of their keyword strategies. Hummingbird focuses on the conversation behind search queries, rather than the exact definition of each word. The introduction of Hummingbird did not kill other algorithms such as PageRank- instead, it engulfed it into its recipe to form a new, stronger algorithm. SEO specialists had no need to fret over the death of SEO with this roll out: high quality and relevant content is still the golden strategy to follow here!

When social media really started to boom, some people had their eye on SEO yet again, waiting for the R.I.P discussions to start. However, SEO algorithms turned around and started encouraging platforms like social media, marketing and even UI Design the space to flourish alongside itself. SEO worked with these areas instead of against them, thereby creating fair play among competitors, and a pleasant experience for all of us. Although algorithms don’t take your social platforms into account for rankings, does not mean it doesn’t impact it at all. Links shared on social platforms like Facebook and Twitter are still used as a ranking signal, so be sure to focus on these areas regardless.

SEO has made sure that the success of any online platform actually lies in the hands of the user. If the user gets bored or frustrated on your site, you will not attain conversions. Promising an excellent digital space for your audience and building a strong social media relationships is the core of your digital marketing strategy, and it is fully supported by the immortal SEO.